My experiment is more than halfway over, and I have come to the conclusion that perhaps a full five days of freeness might be too much.
I wanted to reach the largest audience I could, so I figured the longest available free promotion would be best. It’s looking to be an error in judgment right now. Though the book did quite well the first day and somewhat well the second day, yesterday (day 3) was something of a bomb in comparison:
The first day saw 227 copies sold, the second 144, but yesterday only 42 copies were sold. Granted, 413 copies is vastly more than any number I had reached prior (I think my previous record was six in one day, just after the launch), but how many will read it? I myself have gotten free books before and not read them. I have probably at least a dozen on my Kindle app waiting to be read, maybe even two dozen.
I’m not drawing any definitive conclusions until the five-day promotional period is done, but I’m thinking that five days is too long. Free for a weekend? Yeah, that’s a possibility. But free for five days? It’s not looking like there’s much interest anymore.
Today (day 4) there has only been one copy sold, but given that it’s only 1:15 in the morning we’ll just ignore that little tidbit and wait for more solid results later in the day.
As far as predictions for tomorrow go, it’s hard to say. Have all the people who were interested in the book gotten it already? Will some people see that “last day to get it free” tweet and scramble to pick it up while the deal is still going on? Who knows.