All eyes on me?

It’s Marketing Time again in my publisher’s writing group, so I spent this morning tweaking and posting some graphics on various social media sites to try to generate sales/interest for Abnormal. I need to screenshot my current insights, I suppose, to have a comparison to make.

Marketing has been by far the biggest challenge to my writing career. I just don’t understand it. Some posts I make have a huge impact with a lot of interactions, and some (that I personally think are more interesting or entertaining) get zip. It’s just something I can’t wrap my head around.

It scares me a bit. I mean, I’m the one most responsible for getting my book out there and seen/read by more people. So why can’t I seem to get the hang of it?

Who knows. I tried contacting bookstores in the state–almost no response. I tried contacting libraries–zip. I tried several blogs/podcasts/book review sites–crickets. I just don’t know what I’m doing/not doing that’s so wrong.

In person I can sell the book just fine. I can talk it up and get people interested and even get them to buy it. Granted, it’s mostly friends/family/coworkers that are buying when I do this, but I have managed to convince several strangers to give it a shot, too. So it’s not that I’m not capable of selling my book. I just can’t seem to translate the in-person pitch to a post or tweet. Which is weird, given that I have severe social anxiety and tend to stammer when I get nervous–which is just about any time someone asks me about my book. You’d think that I’d do better from behind a phone or computer screen.

So I posted a few graphics today, and I’ll keep an eye on the analytics/insights to see what-all worked and what didn’t. Here are the things I posted today, minus any hashtags and the like:

This was my Facebook page post
This one went on Twitter
My Instagram feed post
And finally, my Instagram story

Apparently there’s a way to put up a story on Instagram and allow comments, but I couldn’t figure it out. Oh, well. They’re out on the Web now, so time and analytics will tell if these graphics help me out or not.

I’m trying. I really am. I just get so overwhelmed with all there is to do to market a book. It’s not just throwing it out into the ether and waiting for the income. It doesn’t work that way. But hopefully, with the help of my publisher, I’ll get some traction.

Published by AJ Mullican, Author

I'm a New Adult author who has written both urban fantasy and sci-fi/dystopian. My publisher is RhetAskew Publishing, and my novel ABNORMAL is now available on Amazon, Barnes & Noble, and Wal-Mart online, or you can request it from your local bookseller or library. Look for Book 2, ESCAPING THE LIGHT, coming soon! :)